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  • Commerce and Marketing, BA

    Launch in 2018, September!

    Program name/academic level: Commerce and Marketing, BA

    Institution: University of Debrecen

    Faculty: Faculty of Economics and Business

    Starting date: September 2017 (first launch)

    Language requirements: English language proficiency (TOEFL 513 /IELTS 5.5/oral examination)
    Academic requirements: high school certificate; Mathematics and English (written and oral)

    Duration: 7 semesters

    Number of contact hours: 2500

    ECTS credits: 180 + 30

    Internship: 1 semester

    Short description:

    The aim of the programme is to prepare specialists in economics and business with commerce and marketing competence and skills who are able to procure and market various products and services, and organize and manage commercial activities of small and medium enterprises. The programme provides students with the necessary background knowledge to continue to the second (MA) and later the third (PhD) phases of their training.


    Course structure:
    Economics, Methodology, Business Module (83 credits)
    Introduction to Economics (3 credits)
    Mathematics I. (5 credits)
    Basics in Marketing (4 credits)
    International Financial Accounting (5 credits)
    Communication (2 credits)
    Mathematics II. (5 credits)
    Business Informatics (3 credits)
    Microeconomics (5 credits)
    Introduction to Business (4 credits)
    Finance (5 credits)
    Business Language I. (3 credits)
    Statistics I. (5 credits)
    Management (3 credits)
    Macroeconomics (5 credits)
    Management of Value Creating Processes (4 credits)
    Business Language II. (3 credits)
    Statistics II. (5 credits)
    Environmental Economics (3 credits)
    International Economics (4 credits)
    Business Public Law (3 credits)
    Business Planning (4 credits)

    Social Sciences Module (17 credits)
    Business Civil Law (3 credits)
    EU studies (3 credits)
    Philosophy (2 credits)
    Sociology (3 credits)
    Political Science (3 credits)
    Economic History (3 credits)

    Commerce and Marketing Professional Module (70 credits)
    Commercial Commodity Description (3 credits)
    Corporate Finance (5 credits)
    Logistics (5 credits)
    Marketing Management (5 credits)
    Marketing Research (4 credits)
    Marketing Communications (4 credits)
    Foreign Trade Techniques (4 credits)
    Enterprise Resource Planning Systems (4 credits)
    Economics of Trade (3 credits)
    Organisational Behaviour (4 credits)
    Media Economics (3 credits)
    Product and Brand Management (3 credits)
    Pricing in Marketing (3 credits)
    Consumer Behaviour (4 credits)
    Services Marketing (3 credits)
    Planning and Analysis of Marketing Channels (3 credits)
    International Marketing (4 credits)
    Advertising and Advertising Planning (3 credits)
    Non-profit and SME Marketing (3 credits)

    Professional Optional Subjects (10 credits)
    Thesis Writing (10 credits)
    Business Practice (20 credits)

    Tuition Fee: 5.500 USD/year

    One time fees: application fee 150 USD, entrance procedure fee 350 USD
    APPLY NOW!

    University of Debrecen H-4032 Debrecen, Egyetem tér 1.
    +36 52 258 058 (Secreteriat) +36 52 258 051, 052, 067 (Medical Programs) +36 52 518 659 (Non-Medical Programs)

    Contact

    University of debrecen
    H-4032 Debrecen, Egyetem tér 1.
    Phone: +36 (52) 258-058
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